These are the 9 Steps that you should use to analyze the marketing of your business.
Let me phrase each one in terms of a question…
Story. When you reach out to customers and prospects what story are you trying to tell? What story do they perceive?
Characters. When you tell your story, who are the main characters? Hint: I hope your prospect or client is the main character. I hope you are telling a story in which your client’s problem gets solved.
Coming soon… Seven more questions about the marketing of your business.